16.Aug.2010 Wheat Thins Crunch Stix?!

Back in May, after substituting Wheat Thins for a more substantial lunch due to extreme busy-ness, I began a conversation on Twitter about crackers. My hypothesis: While the Wheat Thin might not be the best cracker in the world, it is undoubtedly the most addictive—in a good way, of course. Surprisingly, many of my followers on Twitter are—apparently—avid cracker fans and I was soon defending my position against suggestions like Cheez-Its (Too heavy!), Triscuits (Too hearty!), Pita Chips (They’re chips!) and Chicken in a Biskit (Too rich!). Make no mistake, all the suggestions I received were for tasty snacks and delicious crackers, but few—if any—rise to the level of addictiveness that Wheat Thins achieve.

An hour or so after my Twitter debate, I received an e-mail from someone working on Wheat Thins’ publicity team. Wary but willing to give someone from the brotherhood of PR the benefit of the doubt, I found that Wheat Thins was jazzed to see me talking about their crackers and wanted to send me a box. I verified that the e-mail was in fact from the company—as opposed to some bizarre assassination attempt—and said I’d be happy to receive of box of delicious, crackery goodness. A few weeks later, a box of Wheat Thins arrived. It was 100 percent edible, tasty and thankfully unpoisoned, thus giving me further proof that I should voice my opinion about things I love.

I thought that was the last I’d heard from the PR people with Crunch Is Calling (Wheat Thins’ Twitter account), until this morning when I received an e-mail that read…

Hello,
Hope you enjoyed the Wheat Thins we sent you. Because you are a truly awesome aficionado of snacks, you’ve been selected as one of 100 people to try Wheat Thins Crunch Stix, a brand new snack that isn’t even on shelves yet.

What are Wheat Thins Crunch Stix, you ask? They’re tasty toasted whole grain sticks that are shaped to MAXIMIZE CRUNCH in a new box that’s shaped to maximize your snacking experience (oh yeah, we said it).

You should be receiving Wheat Thins Crunch Stix in the next few days. If you like what you crunch, tell us on Twitter @crunchiscalling, on Facebook.com/wheatthins and/or use the hashtag #wheatthincrunchsstix to let us know what you think.

First, it’s pretty rad to be confirmed as a “truly awesome aficionado of snacks.” Second, being among a select group of folks who get to try an as-yet-unreleased snack food?! I think I can deal with that.

When I got home from work today, my speedily-delivered Wheat Thins Crunch Stix had arrived…

Like savory and sweet pretzel sticks made of whole grain Wheat Thin!

Wheat Thin Crunch Stix are pretty damn tasty. Crunchy whole grain goodness with a salty intro and a sweet finish, these bad boys are every bit as addicting as your favorite flavor of Wheat Thins. As far as snacking location goes, I’d imagine these would be excellent on a car trip or filling out an appetizer spread at a shindig.

About the length of a pretzel stick and a bit wider…

My hand's kinda big, so take that into consideration.

…I’d say any cracker or crunch-food fan has to give these a try. When they hit shelves, I’d recommend picking up a box. Oh, but the box…

The biggest flaw of the Crunch Stix has got to be the “new box that’s shaped to maximize your snacking experience.” Essentially a wide-mouth cracker box…

On-box explanation of how to make your Stix container a bowl.

…the instructions tell you to fold back the box’s top flaps to make it into an easier-to-grab-from snacking receptacle. This design is unnecessary and ridiculous. If you have a problem getting your hand into a box of crackers, you need to lay off the crackers. I’m a casual host, but if your party features a Crunch Stix box as a serving tray, you better be holding your get-together in a dorm lounge. Put this snack sticks in a cup or a bowl and recycle the box, there’s no need to make it wide enough to wedge five fists in. The folding method shown on the box hardly keeps the box flaps out of the way, as well. Lastly, and most importantly, this box design prevents the box from being closed when you’re done eating. Closing cardboard flaps might not keep your snacks fresh, but a container that can’t close is kinda silly. Bag the new box, Wheat Thins, Crunch Stix don’t need the fancy packaging.

"Are you laced with something, Stix? How'd you get so addictive?" (Please pardon the sweat. It

All things considered, Wheat Thins Crunch Stix are a flavorful and very addictive snack food. Give them a shot, and do try to eat in moderation!

———
Thanks for sending along the early sample, Crunch Is Calling! And thanks for not poisoning them!

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